> ## Documentation Index
> Fetch the complete documentation index at: https://docs.nudj.cx/llms.txt
> Use this file to discover all available pages before exploring further.

# E-commerce Launch

> Drive product launch engagement with actions, points, and tiered rewards

Run a launch campaign that educates customers, drives social buzz, and rewards participation.

## Outcome

* Users complete a short sequence of actions (watch, learn, share)
* Earn points to redeem instant perks and enter a launch giveaway
* You collect structured feedback and amplify reach via social actions

## Step-by-step

<Steps>
  <Step title="Create community & apply branding">
    See [Community Setup](/admin-guide/community-setup) and [Branding & Theming](/admin-guide/settings/branding-theming).
  </Step>

  <Step title="Create launch challenge">
    Title: "Product X Launch Quest". Status: Draft. Featured: On.
  </Step>

  <Step title="Add actions">
    <ul>
      <li><strong>Engage with Content</strong>: Launch overview video or article</li>
      <li><strong>Multiple Choice Question</strong>: 2–3 comprehension questions</li>
      <li><strong>External Link</strong>: Visit product page</li>
      <li><strong>Social Action</strong>: Share announcement on preferred platform</li>
    </ul>
  </Step>

  <Step title="Set rewards strategy">
    Completion: 150 points, 400 XP. Consider a small <em>points</em> per action and a completion bonus.
  </Step>

  <Step title="Create rewards">
    <ul>
      <li><strong>Asset</strong>: 10% discount code (assets-only)</li>
      <li><strong>Giveaway</strong>: Grand prize bundle (entries-only, 25 points/entry)</li>
    </ul>
  </Step>

  <Step title="Attach rewards">
    Ensure the discount code shows on completion and the giveaway is discoverable.
  </Step>

  <Step title="Go live & promote">
    Set Live. Promote via email, product page banner, and social posts.
  </Step>
</Steps>

## Suggested configuration

<CodeGroup>
  ```json Completion Reward theme={null}
  {
    "rewards": {
      "completion": { "points": 150, "xp": 400 }
    }
  }
  ```

  ```json Discount Asset theme={null}
  {
    "allocationsType": "assets-only",
    "assetPointsPrice": 0,
    "assetsSupply": "Infinity",
    "maxAssetsPerUser": 1,
    "status": "live",
    "redemptionConfig": { "type": "codes" }
  }
  ```

  ```json Giveaway Entries theme={null}
  {
    "allocationsType": "entries-only",
    "entryPointsPrice": 25,
    "entriesSupply": 5000,
    "maxEntriesPerUser": 10,
    "drawsAt": "2025-10-01T00:00:00Z",
    "status": "live"
  }
  ```
</CodeGroup>

## KPIs

* CTR from challenge to product page
* Discount redemption rate
* Giveaway entries per user
* Social shares and referral traffic