> ## Documentation Index
> Fetch the complete documentation index at: https://docs.nudj.cx/llms.txt
> Use this file to discover all available pages before exploring further.

# Reward Analytics

> The per-reward Stats page (Overview, Allocations, Users, Fulfilment) and the community-wide rewards analytics

Every reward has a dedicated **Stats** page: from the rewards list, click a reward's **View stats** action (or visit `/admin/engagement/rewards/{id}/stats`). It has four tabs, plus a shared date-range filter.

<Frame caption="A giveaway's Stats Overview: entries summary, source breakdown, and participation timeline.">
  <img src="https://mintcdn.com/nudj/3gjJsHCH5pH_dvLI/images/admin-guide/rewards/stats-overview.png?fit=max&auto=format&n=3gjJsHCH5pH_dvLI&q=85&s=26d0bc4852958334ca28af63e8183084" alt="Reward Stats page Overview tab with Entries Summary and Participation Timeline" width="1440" height="1200" data-path="images/admin-guide/rewards/stats-overview.png" />
</Frame>

## The four tabs

### Overview

* **Claim funnel** - Distributed -> Claimed -> Redeemed, with an expiry notice when unredeemed rewards lapse.
* **Supply donut** - how much of the pool is used.
* **"Where people won it"** - the distribution source breakdown: challenge, achievement, manual (gifts), shop, giveaway, leaderboard.
* **Timelines** - "Claims & Redemptions Timeline" for asset rewards, "Participation Timeline" for giveaways.
* For giveaways, an **Entries Summary** replaces the funnel: entries distributed, unique participants, average entries, and winners (with "draw pending" before the draw).

### Allocations

Every way the reward distributes, as a table: source, status, per-user amount, distributed count, and pool. Gift batches appear as **Manual Reward Distribution**; shop listings as **Shop Purchase**.

### Users

Every holder (or entrant), searchable, with **Export Users CSV**. For giveaways this tab adds entry counts, winner status, and - for manual giveaways - the winner assignment flow and a tracking-template CSV.

### Fulfilment

The read-only record of every redemption with the delivery details members submitted. See [Redemption & Fulfilment](/admin-guide/rewards/redemption-and-fulfilment).

***

## Community-wide analytics

For the whole community at once, **Report -> Analytics** includes a Rewards section: total rewards, assets claimed, giveaway entries, and distribution events, plus **Top Assets** (by claims, with redemption rate) and **Popular Giveaways** (by participants) over a selectable period.

***

## Reading the numbers

<AccordionGroup>
  <Accordion title="Low redemption rate" icon="chart-line-down">
    Members earn but don't claim. Check perceived value, redemption friction, and whether a code list ran out mid-campaign - the timeline shows a cliff if so.
  </Accordion>

  <Accordion title="Most distribution is Manual" icon="envelope">
    If gifts dominate the source breakdown, the automatic earn paths aren't pulling - revisit which challenges distribute this reward.
  </Accordion>

  <Accordion title="Entries concentrated in few members" icon="ticket">
    A handful of members hold most giveaway entries. Review per-challenge entry amounts and the reward's Max Entries Per User cap.
  </Accordion>
</AccordionGroup>

***

## API access

For custom dashboards, the [Analytics API reference](/api-reference/analytics) covers the rewards endpoints behind these tabs: allocations, redemptions, distribution, giveaways, recipients, timeline, and fulfilments.