Want shoppers to earn points automatically based on how much they spend? That’s Points for Spend, which is coming soon. Everything else on this page is available today.
Rewards
A reward is what a shopper redeems their points for. Nudj rewards are backed by your own Shopify store, so what shoppers redeem is a real discount or product in your catalog.Discount codes
A Shopify discount code is created when the reward is earned, redeemable at checkout.
Checkout links
A ready-to-use checkout link with the discount already applied — the shopper taps it and lands in checkout already discounted.
Free products
Grant a specific product for free at checkout. This uses a Shopify discount that you install once — see Checkout & customer accounts.
Catalog products
Pick products from your synced Shopify catalog to back a reward, without leaving the Nudj app.
1
Open Rewards in the Nudj app
From the Nudj app in your Shopify admin, go to the Rewards page.
2
Create a new reward and pick a type
Choose the backing type — discount code, checkout link, free product, or a catalog product.
3
Choose the Shopify item that backs it
Select the discount, product, or link from your store. Nudj validates the configuration before it saves, so you can’t ship a half-configured reward.
4
Set the points cost and save
Decide how many points the reward costs, then save. It’s now redeemable by shoppers.
Achievements
Achievements are how shoppers earn points — complete an action, earn a reward. The fastest way to populate your programme is the achievement template library: pick from pre-built achievements (first purchase, review submitted, social follow, and more) instead of authoring each one from scratch.1
Open Achievements
Go to the Achievements page in the Nudj app.
2
Browse the template library
Pick a template that fits your programme. Templates are pre-configured for direct-to-consumer stores.
3
Adjust the reward and save
Set the points (or reward) the achievement grants, then save. Repeat for three to five achievements to give shoppers a varied set of things to earn.
Referrals
Referrals let your existing customers bring in new ones. You set what each side gets and what counts as a successful referral.1
Open the Referral programme page
Find Referrals in the Nudj app.
2
Set the referrer reward
Choose what an existing customer earns when a friend they referred qualifies.
3
Set the referee reward
Choose the welcome reward the newly-referred shopper gets.
4
Choose the qualification event
Decide what a referred shopper must do for the referrer to earn — for example, place their first order.
Promotions & multipliers
These optional levers add urgency and reward consistency. Configure them from the Nudj app:Points multipliers
Run a time-windowed promotion — for example, 2× points on Fridays or 3× during a sale. The multiplier applies to any points-earning action in the window.
Streak rewards
Reward shoppers for repeat engagement — complete an action several days in a row to earn a bonus.
Leaderboards
Start from a leaderboard template, then deep-link into the full Nudj admin for advanced tuning.
Games
Configure games like birthday challenges and badge collections from a shared settings screen.
Next step
Next: Add Nudj to your storefrontSurface the programme to shoppers with theme-editor widgets.Last reviewed: 2026-06