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Your loyalty programme is built from a few simple pieces: shoppers earn points by completing achievements, then spend them on rewards. Referrals and promotions give you extra levers to drive sign-ups and repeat visits. You configure all of it from the Nudj app inside your Shopify admin.
Want shoppers to earn points automatically based on how much they spend? That’s Points for Spend, which is coming soon. Everything else on this page is available today.

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Rewards

A reward is what a shopper redeems their points for. Nudj rewards are backed by your own Shopify store, so what shoppers redeem is a real discount or product in your catalog.

Discount codes

A Shopify discount code is created when the reward is earned, redeemable at checkout.

Checkout links

A ready-to-use checkout link with the discount already applied — the shopper taps it and lands in checkout already discounted.

Free products

Grant a specific product for free at checkout. This uses a Shopify discount that you install once — see Checkout & customer accounts.

Catalog products

Pick products from your synced Shopify catalog to back a reward, without leaving the Nudj app.
To add a reward:
1

Open Rewards in the Nudj app

From the Nudj app in your Shopify admin, go to the Rewards page.
2

Create a new reward and pick a type

Choose the backing type — discount code, checkout link, free product, or a catalog product.
3

Choose the Shopify item that backs it

Select the discount, product, or link from your store. Nudj validates the configuration before it saves, so you can’t ship a half-configured reward.
4

Set the points cost and save

Decide how many points the reward costs, then save. It’s now redeemable by shoppers.

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Achievements

Achievements are how shoppers earn points — complete an action, earn a reward. The fastest way to populate your programme is the achievement template library: pick from pre-built achievements (first purchase, review submitted, social follow, and more) instead of authoring each one from scratch.
1

Open Achievements

Go to the Achievements page in the Nudj app.
2

Browse the template library

Pick a template that fits your programme. Templates are pre-configured for direct-to-consumer stores.
3

Adjust the reward and save

Set the points (or reward) the achievement grants, then save. Repeat for three to five achievements to give shoppers a varied set of things to earn.

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Referrals

Referrals let your existing customers bring in new ones. You set what each side gets and what counts as a successful referral.
1

Open the Referral programme page

Find Referrals in the Nudj app.
2

Set the referrer reward

Choose what an existing customer earns when a friend they referred qualifies.
3

Set the referee reward

Choose the welcome reward the newly-referred shopper gets.
4

Choose the qualification event

Decide what a referred shopper must do for the referrer to earn — for example, place their first order.
You get a single referral link to share through any channel, and a built-in analytics dashboard showing invites sent, conversion rate, revenue from referred customers, and your top referrers. To put the referral link directly on your storefront, add the Refer-a-Friend widget.

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Promotions & multipliers

These optional levers add urgency and reward consistency. Configure them from the Nudj app:

Points multipliers

Run a time-windowed promotion — for example, 2× points on Fridays or 3× during a sale. The multiplier applies to any points-earning action in the window.

Streak rewards

Reward shoppers for repeat engagement — complete an action several days in a row to earn a bonus.

Leaderboards

Start from a leaderboard template, then deep-link into the full Nudj admin for advanced tuning.

Games

Configure games like birthday challenges and badge collections from a shared settings screen.
Multipliers don’t stack — when more than one is active, the highest one wins for that type of points.

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Next step

Next: Add Nudj to your storefrontSurface the programme to shoppers with theme-editor widgets.
Last reviewed: 2026-06