Action Types
Actions are the individual tasks that make up challenges. Each action type offers unique ways for users to engage with your brand and community.Action Categories
- Question Actions
- Media Actions
- Interactive Actions
Interactive Q&A formats for knowledge testing and opinion gathering
Question-Based Actions
Quiz (Multiple Choice)
Quiz Action
Purpose: Test knowledge or gather preferencesFeatures:
- 2-6 answer options
- Single correct answer
- Instant feedback
- Optional explanations
- Product feature quiz
- Brand history trivia
- Industry knowledge test
- Preference surveys
Prediction
Prediction Action
Purpose: Engage users with future eventsFeatures:
- Time-locked reveals
- Before/after event engagement
- Community predictions display
- Accuracy tracking
- Binary: Yes/No outcomes
- Multiple Choice: Several possible outcomes
- Numeric: Guess the number (scores, quantities)
- Date/Time: When will something happen
Estimation
Estimation Action
Purpose: Numeric guessing gamesFeatures:
- Number input
- Range validation
- Proximity scoring
- Statistical display
Open-Ended Questions
Text Response
Purpose: Collect detailed feedback and opinionsFeatures:
- Free text input
- Character limits
- Moderation options
- Sentiment analysis
Media Actions
Video Interaction
Video Action
Purpose: Drive video content engagementFeatures:
- Auto-pause at checkpoints
- Embedded questions
- Watch time tracking
- Completion verification
Standard Mode
Standard Mode
- Video pauses at predetermined points
- Questions appear during pauses
- Must answer to continue
- Ensures attention and comprehension
Continuous Mode
Continuous Mode
- Video plays uninterrupted
- Questions appear as overlays
- Can answer while watching
- Better for entertainment content
Image Upload
Photo Action
Purpose: Generate user contentFeatures:
- Camera integration
- Gallery upload
- Basic filters
- Moderation queue
- Product unboxing photos
- Store visit selfies
- Creative photo contests
- Before/after comparisons
Content Viewing
Content Action
Purpose: Drive traffic to specific contentFeatures:
- Article reading
- PDF downloads
- Infographic views
- Time-on-page tracking
Social Media Actions
Instagram Actions
- Follow
- Like
- Comment
Follow brand Instagram account
Facebook Actions
- Page Like
- Event RSVP
- Group Join
Like Facebook business page
YouTube Actions
- Subscribe
- Like Video
- Comment
- Watch Time
Subscribe to YouTube channel
TikTok Actions
- Follow
- Like
- Duet/Stitch
Follow TikTok account
X (Twitter) Actions
- Follow
- Repost
- Like
- Reply
Follow X account
Interactive Actions
Quick Time Events
Quick Time
Purpose: Test reflexes and attentionFeatures:
- Timed button presses
- Speed scoring
- Accuracy requirements
- Leaderboard integration
- Simple Tap: Tap when prompted
- Sequence: Follow button patterns
- Hold Duration: Hold for specific time
- Rapid Fire: Multiple quick responses
Poll Participation
Polls
Purpose: Community opinion gatheringFeatures:
- Real-time results
- Anonymous voting
- Multiple poll types
- Result visualization
External Link
External Action
Purpose: Drive traffic to external sitesFeatures:
- Click tracking
- Time-on-site goals
- Conversion tracking
- Return verification
Special Actions
Code Entry
Secret Code
Purpose: Verify real-world activitiesFeatures:
- Unique code validation
- One-time use codes
- Batch code generation
- QR code support
- Product packaging
- Event handouts
- Email campaigns
- Physical locations
Location Check-In
Location Action
Purpose: Verify physical presenceFeatures:
- GPS verification
- Geofencing
- Check-in radius
- Time windows
Rating & Review
Rating Action
Purpose: Collect product feedbackFeatures:
- Star ratings
- Text reviews
- Photo uploads
- Verified purchase tags
Action Configuration
Points & XP Values
| Action Type | Typical Points | Typical XP | Completion Time |
|---|---|---|---|
| Quiz | 10-25 | 25-50 | 30 seconds |
| Video View | 25-50 | 50-100 | 2-5 minutes |
| Photo Upload | 30-60 | 75-150 | 1-2 minutes |
| Social Share | 15-30 | 40-80 | 1 minute |
| Prediction | 20-40 | 50-100 | 30 seconds |
| QTE | 10-20 | 25-50 | 10-30 seconds |
Difficulty Settings
1
Easy Actions
- Simple clicks or views
- No wrong answers
- 10-30 second completion
- Minimal effort required
2
Medium Actions
- Some thought required
- Possible incorrect answers
- 1-3 minute completion
- Moderate engagement
3
Hard Actions
- Skill or knowledge needed
- Time pressure elements
- 3-10 minute completion
- Significant effort
Best Practices
Action Selection
Match Audience
Choose actions your audience can and will complete
Vary Difficulty
Mix easy and challenging actions for broad appeal
Mobile First
Ensure all actions work well on mobile devices
Clear Instructions
Provide detailed guidance for complex actions
Combining Actions
Effective Combinations:- Watch + Quiz: Video followed by comprehension test
- Social + Photo: Share and upload proof
- Prediction + Discussion: Guess outcome then discuss
- External + Code: Visit site and enter found code
Avoiding Frustration
Common Pitfalls to Avoid:
- Technical actions beyond user capability
- Social actions requiring large followings
- Time-consuming tasks with small rewards
- Actions requiring purchases without disclosure
Platform Limitations
Some actions may have platform-specific requirements:
- Social actions require OAuth connections
- Location actions need GPS permissions
- Camera actions require device access
- External links may need app switching