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Shopify’s new customer account system hosts the logged-in experience for shoppers. Nudj plugs into that surface so a merchant’s gamification stats appear inside the Shopify-hosted account UI — the shopper sees points, tier, achievements, and the Ways to Earn catalog without leaving Shopify.

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Account linking

PR #1407 implemented Shopify customer account linking — mapping a Shopify customer id to a Nudj user id. Once linked:
  • Shopify events for the customer resolve to the Nudj user.
  • Rewards, points, and achievements attributed to the Shopify customer land on the matching Nudj user profile.
  • Customer Data Hydration (PR #2184) can write back to the Shopify customer’s metafields.
PR #1414 shipped the auth link flow — the concrete UX that walks a Shopify customer through linking to their Nudj account on first interaction.

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Customer Account extensions

Shopify customer accounts allow apps to ship extensions (apps/shopify/extensions/customer-account-*). Nudj ships:
  • customer-account-loyalty-hub — a customer-account-scoped loyalty hub view.
  • customer-account-profile-block — a profile block that renders on the customer account home.
Both are configured through the Shopify admin’s Customer Accounts settings.

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Members page

PR #1689 shipped a Members page inside the Shopify embedded admin — a merchant-facing view of customers with their gamification stats (points, tier, recent achievements). Merchants use it to triage power users, check a specific customer’s state, or export a segment.
Admin members page with linked Shopify customers

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CSP allowlist for Shopify domains

The Nudj user app’s CSP frame-ancestors directive was tightened in earlier work; PR #1638 added Shopify storefront domains (including customer-account origins) to the allowlist so the customer-facing surfaces render inside Shopify without being blocked. PR #2333 later opened CSP further for the universal embed widget.

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Mobile optimisation

PR #1905 optimised the entire Shopify embedded admin (including the Members page) for 390px viewports. Merchants using Shopify’s mobile merchant app can manage the programme from a phone.

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Client-side data fetching

PR #2128 migrated the embedded admin (Members page included) to client-side data fetching so navigation between pages is instant. PR #2141 was a wider consistency pass that aligned the page header and empty-state shapes across all admin pages.

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Next steps

Storefront widgets

Customer-facing widget blocks including the loyalty account widget.

Customer Data Shopify sync

Push question-action answers into Shopify customer metafields for segmentation.
Last reviewed: 2026-04 · Related PRs: #1407, #1414, #1638, #1689, #1905, #2128, #2141, #2333