Nudj’s referral system lives on the community (Documentation Index
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community.referralConfig). The Shopify embedded admin surfaces the configuration so merchants can set it up without leaving Shopify.
The non-Shopify referral admin UX is documented in the Control Room tab. This page covers the Shopify surface specifically.
Configuration UI
PR #1733 shipped the referral program UI and loyalty settings inside the Shopify embedded admin. Merchants configure:- Referrer reward — what the existing user gets when a friend signs up (or hits the configured qualification event).
- Referee reward — what the newly-referred user gets.
- Qualification event — which action a referred user must complete for the referrer to earn.
community.referralConfig, which the Referral achievement (a backing achievement type) uses to fire the two distribution events.
Landing URL
PR #2240 consolidated the referral landing URL handling and shipped a standalone referral widget alongside. Merchants get a single URL they can share through any channel; the URL routes through the Nudj referral resolver and hands off to Shopify / the loyalty UI. PR #2126 fixed an early issue where the referral page failed to load in the Shopify embedded admin — the fix ensures the admin can always read/write the referral config.Refer-a-Friend widget
PR #2253 added a dedicated Refer-a-Friend storefront widget block. Drop it into any page via the theme editor; the widget renders the user’s personal referral link and a call-to-action. See storefront widgets for the full widget catalog.Analytics dashboard
PR #2084 shipped a referral analytics dashboard across Shopify, API, and admin surfaces. The dashboard covers:- Number of invites sent.
- Referral conversion rate.
- Revenue attributed to referred customers.
- Top referrers leaderboard.

How rewards distribute
When a referee qualifies, two distribution events fire:- Referrer event — credits the configured reward to the referring user.
- Referee event — credits the configured welcome reward to the new user.
Next steps
Refer-a-Friend widget
Storefront block that surfaces the referral link.
Customer accounts
The account surface referred users land on.
Last reviewed: 2026-04 · Related PRs: #1733, #2084, #2126, #2240, #2253

