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The Shopify embedded admin surfaces three loyalty mechanics merchants configure without engineering support: points multipliers, streak rewards, and pre-built achievement templates. Each ships as a first-class page with inline setup.

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Points multiplier promotions

PR #2010 added a points multiplier promotions page to the Shopify admin. Merchants can define time-windowed promotions — e.g. 2× points on Fridays, 3× points during Black Friday — and the multiplier applies to any points-earning action within the window. Under the hood, multiplier promotions layer on top of the effects system — user-scoped modifiers stored on communityData.effects[]. Multiple active multipliers don’t stack; the highest wins per type.
Create a New Reward modal showing XP Boost and Points Boost multiplier types

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Streak rewards

PR #2000 added streak rewards to the Shopify admin. Merchants define a streak-based reward — complete N consecutive days of action X, earn reward Y. PR #2005 wired the streak toggle (and achievement toggle) on/off from the settings page so merchants can enable the mechanic per community.
Streak configuration screen with trigger events and preview

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Achievement template library

PR #2133 shipped an achievement template library tailored for simplified D2C setup. Merchants pick from pre-built achievement definitions (first purchase, review submission, social follow, etc.) instead of authoring each from scratch. This is the fastest path from install to a populated programme.

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Game settings

PR #1986 added a game settings modal with a tabbed config UI. Games (birthday challenges, badge collections, etc.) share a configuration surface so merchants don’t have to learn a new UI per game type.

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Leaderboard templates

PR #2220 added a leaderboard template library with an edit-in-admin deep-link — merchants can preview a template inside the Shopify admin, then jump straight into the full Nudj admin to tweak advanced settings.

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Putting it together

A typical mid-tier Shopify loyalty programme using these levers:
  1. Apply a holiday points multiplier (PR #2010) for a sales event.
  2. Enable a 7-day streak reward (PR #2000, #2005) to drive return visits.
  3. Seed the programme with 3–5 achievement templates (PR #2133) from the library.
  4. Surface the Ways to Earn widget on the storefront so shoppers see what they can earn.

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Next steps

Rewards

Back the achievements with Shopify rewards.

Storefront widgets

Surface the mechanics on the storefront.
Last reviewed: 2026-04 · Related PRs: #1986, #2000, #2005, #2010, #2133, #2220