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Referral Programs

Referral programs are the most powerful way to grow your community. By rewarding your existing members for bringing in friends, you create a “viral loop” that lowers your cost of acquiring new users while increasing community trust.
Time to Complete: 15 minutes Strategy: Double-sided rewards (rewarding both the sender and the receiver) perform 3x better than single-sided ones.

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How Referrals Work in Nudj

Every user in your community has a unique Referral Code and Referral Link.
  1. Member A shares their link with Friend B.
  2. Friend B signs up using that link.
  3. Nudj verifies the signup and automatically awards Points, XP, or a Badge to both parties based on your rules.

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Setting Up Your Program

Navigate to Control Room > Gamification > Referral Program.
1

Define the Reward for the Referrer (The Sender)

What does your existing member get for inviting a friend?
  • Recommended: Points (e.g., 500 Points) or XP.
  • Pro Move: A “Recruiter” Badge that unlocks after their 5th successful referral.
2

Define the Reward for the Referee (The New User)

Why should the friend join using a link instead of just signing up normally?
  • Recommended: A “Welcome Bonus” of 200 Points to give them a head start.
3

Set Completion Criteria

When is a referral considered “successful”?
  • Signup Only: Reward is given as soon as the friend verifies their email.
  • First Action: Reward is given only after the friend completes their first challenge. (Best for preventing fraud).

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Preventing Fraud

We’ve built several “safety valves” to ensure your referral program isn’t abused by bots or fake accounts:

Referral Limits

Limit how many referrals a single user can get paid for (e.g., “Max 10 referrals per month”).

Activity Requirements

Only reward referrers who are active themselves. This prevents “parked” accounts from farming points.

IP Protection

We automatically flag multiple signups from the same IP address or device within a short window.

Email Verification

Referrals are only counted once the new user has verified their email address.

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Best Practices for Growth

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1. The Power of “Thank You”

Don’t just give points; send an automated message.
  • Referrer: “Thanks for bringing [Friend Name] to the community! We’ve added 500 points to your wallet.”
  • Referee: “Welcome! [Friend Name] invited you, so we’ve given you a 200 point head start. Check out your first challenge below.”

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2. Tiered Rewards

Create milestones to keep people sharing over the long term:
  • 1 Referral: 500 Points
  • 5 Referrals: 2,500 Points + “Rising Star” Badge
  • 10 Referrals: 5,000 Points + “Ambassador” Badge + Exclusive Reward Access
Ensure your users can easily find their referral link. It is automatically available in their Profile and Wallet sections, but you can also add a “Refer a Friend” button to your main navigation.

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Frequently Asked Questions

Yes! In the User Management section, you can filter users by their “Referred By” status and see a list of every successful invite.
While it’s impossible to stop 100% of determined users, our IP and device fingerprinting flags most “self-referral” attempts. Setting your criteria to “First Action” instead of “Signup Only” is the best defense.
Absolutely. You can update your referral rewards at any time. Changes will apply to all new referrals from that moment forward.
Ready to grow? Head to Gamification Settings to enable your referral program.