Interpreting Your Data
Data is only useful if it tells you what to do next. In Nudj, our analytics are designed to help you spot “engagement gaps” and identify your most loyal members. This guide helps you understand the “so what” behind the numbers.Time to Read: 8 minutes
Goal: Turn charts into actionable community growth.
The “Health Check” Dashboard
When you open your dashboard, focus on these three “Vital Signs”:Participation Rate
What it is: % of members who completed at least one challenge.The “So What”: If this is below 20%, your challenges might be too difficult or your notifications aren’t reaching users.
Redemption Rate
What it is: % of earned points that are actually spent on rewards.The “So What”: If this is low, your rewards might not be appealing enough. Time to add something new!
Retention (D7/D30)
What it is: % of users who return after 7 or 30 days.The “So What”: This measures habit. High retention means your community is “sticky.”
Decoding Common Trends
| If you see this… | It usually means… | Action to take |
|---|---|---|
| High views, low completions | The challenge is too hard or confusing. | Simplify the instructions or lower the requirement. |
| High participation, low referrals | Users love the content but don’t feel “proud” to share it. | Add a special Badge for sharing to create status. |
| Points are accumulating but not spent | Your reward shop is “stale” or too expensive. | Add a “Flash Sale” or a low-cost digital reward. |
| Engagement spikes on Tuesdays | This is your community’s natural “peak time.” | Schedule your biggest announcements for Tuesday mornings. |
Identifying Your “Whales” (Super-Users)
Your top 5% of users often drive 50% of the activity. Use the Member List to find users with:- Highest XP: Your most consistent long-term members.
- Most Referrals: Your brand ambassadors.
- Highest Points: Users ready to buy a premium reward.
Using the “Funnel” View
The Challenge Funnel shows you exactly where people drop off:- Impression: They saw the challenge.
- Start: They clicked “Start.”
- Step 1…2…3: They did the work.
- Completion: They finished.
- If they drop off between Impression and Start, your title or image isn’t exciting enough.
- If they drop off between Step 1 and Step 2, the second step is too much work.
3 Quick Wins Based on Data
1. The “Re-Engagement” Nudge
Filter your user list for “Last active > 7 days ago.” Send a manual notification with a new challenge link to bring them back.2. The “Reward Urgency” Campaign
If redemption is low, create a Sweepstakes that only lasts 24 hours. Data shows that “limited time” offers clear out point balances and drive huge login spikes.3. The “Success Duplicate”
Look at your top 3 performing challenges. What do they have in common? (e.g., Are they all Video based? Are they all short?). Create 3 more just like them.Frequently Asked Questions
How often is data updated?
How often is data updated?
Most analytics (Participation, Challenges) update in real-time. Complex reporting (Monthly Trends) may have a 1-2 hour delay during peak usage.
Can I export this data to Excel?
Can I export this data to Excel?
Yes. Every table in the reporting section has an Export button. We recommend doing a monthly export to track your long-term growth.
What is a 'Good' participation rate?
What is a 'Good' participation rate?
While every community is different, 15-25% is a healthy baseline. Enterprise communities with required training often see 80%+, while open creator communities may see 5-10%.
Next Step: Learn how to Export your data for deep analysis.