Exports stream from the Analytics API and contain the same member and analytics fields available in the UI. Review exported columns for personal data before sharing outside your organisation.
Changing retention shorter permanently deletes older raw events. Aggregates persist, but you lose the ability to drill into individual historical events past the retention window.
For enterprise customers, the Customer Data Hydration platform sync (detailed in the Enterprise tab) pushes member data to/from external systems (Shopify, Salesforce, custom CDPs). See the Enterprise documentation for the full pipeline.