Streaks & Daily Engagement
Streaks are the ultimate tool for habit formation. By rewarding users for consecutive days of activity, you encourage them to make your community a part of their daily routine.Time to Complete: 10 minutes
Impact: Communities with active streak systems see 40% higher 30-day retention rates.
How Streaks Work
A “Streak” is counted when a user completes at least one qualifying action within a specific time window (usually 24 hours).- User completes an action on Day 1 → Streak starts (1 day).
- User completes an action on Day 2 → Streak continues (2 days).
- User misses Day 3 → Streak resets to 0 (unless they have a “Streak Saver”).
Setting Up Your Streak Rules
Navigate to Control Room > Gamification > Streaks.1. The Activity Window
Choose how strictly you want to define a “Day”:- Calendar Day: Resets at midnight based on the user’s local time.
- Rolling 24-Hour Window: User must complete an action within 24 hours of their last one.
2. Qualifying Actions
You don’t have to reward everything. You can decide which actions count toward a streak:- Any Action: Easiest for the user (even just logging in).
- Challenge Completion: Requires real effort.
- Social Sharing: Encourages growth.
Creating Streak Milestones
Don’t just track the number; reward the milestones! This gives users “islands” to swim toward.| Milestone | Reward Idea | Psychology |
|---|---|---|
| 3 Days | 50 Bonus Points | Low barrier to entry; early success. |
| 7 Days | ”Weekly Warrior” Badge | Social recognition for consistency. |
| 30 Days | Exclusive Reward Access | Only for the most dedicated members. |
| 100 Days | Physical Merch / VIP Status | High status; extremely high retention. |
Keeping the Flame Alive: Streak Savers
Nothing kills motivation faster than losing a 50-day streak because of a busy Tuesday. “Streak Savers” are items users can buy (or earn) to protect their progress.Set the Price
Price it high enough to be valuable (e.g., 1,000 points) but low enough to be accessible.
Pro-Tips for Retention
The “Grace Period”
Consider enabling a 12-hour grace period for high-value streaks. It feels “fair” to users and prevents frustration from minor timezone errors.Notification Triggers
Use Nudj’s built-in notifications to nudge users when their streak is at risk:- “Don’t let your 5-day streak go cold! Complete a quick challenge to keep it alive.” (Sent 4 hours before reset).
Visual Motivation
Ensure users can see their “Fire” icon (Streak counter) clearly in the header of your community. Nudj does this by default, but you can customize the icon in Branding & Appearance.Common Questions
Does 'Logging In' count as an action?
Does 'Logging In' count as an action?
By default, no. We recommend requiring at least one small interaction (like voting on a poll) to count toward a streak. This ensures the engagement is active, not passive.
Can I have different streaks for different challenges?
Can I have different streaks for different challenges?
Streaks are currently organization-wide. This builds a singular habit of “visiting the platform” rather than fragmenting the user’s attention.
What happens if a user changes timezones?
What happens if a user changes timezones?
Nudj handles this gracefully by calculating the 24-hour window relative to their last action, even if their “local midnight” shifts.
Ready to ignite engagement? Set up your first Streak Milestone.