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Variables are reusable question actions — write a question once, use it across many challenges. Member answers are stored on their profile as mapped variables and surface in analytics and integrations.

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Variable types

Same shapes as question actions (see Question Actions):
  • Multiple choice (quiz or non-quiz)
  • Single choice
  • Free text
  • Rating / NPS
  • Select-value-in-range
  • Select-from-list
  • Secret code

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Creating a variable

Settings -> Questions & Variables -> Add. Fill out the question, options (if applicable), and save. Available for use in any challenge’s Content step (#974).

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Multi-language variables

Variables support translations (#1171) — same translation editor as other content. Members see the variable in their chosen language.

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CSV import & export

For bulk variable management (e.g. a large trivia bank or product lookup):
  • Import (#761) — upload a CSV of questions with options and answer keys.
  • Export (#756) — download your existing variables for audit or translation outsourcing.

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Per-user answers (Variables tab)

On any member’s profile, the Variables / Questions tab (#1578) shows every variable they’ve answered with their response. Useful for:
  • Customer support context
  • Personalisation (“you said you like X, here’s a reward”)
  • Segmentation for reward drops
See User Profiles.

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Best practices

Use variables for questions you’ll ask in many challenges — e.g. “how satisfied with this purchase”, “favourite product category”. Per-challenge unique questions should be actions, not variables.
Variables are perfect for progressive profiling — ask one new question per challenge and slowly build a full member profile over the first 10 interactions.