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Tags are labels that help you organize content. Use them to categorize challenges, rewards, and posts so your users can filter and search, and so you can keep things organized internally.
Settings Location: Navigate to Control Room > Settings > Content & Data Management > Tags to create and manage tags.

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Why Tags?

Imagine a library without categories. You’d have to scroll through thousands of books to find what you need. Tags are your library system. They help:
  • Users find content — Filter challenges by topic, difficulty, or category
  • You stay organized — Keep track of what’s what when you have 100+ challenges
  • Analytics — See what topics get the most engagement
  • Automation — Build rules based on tags (e.g., “all marketing challenges”)

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Creating Tags

1

Think About Your Categories

What natural groupings exist in your content? (Topics, departments, difficulty levels, etc.)
2

Create the Tag

Go to Tag Manager, click “New Tag”, give it a name and description
3

Set Color (Optional)

Give it a color so it’s visually distinct
4

Apply to Content

Start tagging your challenges, rewards, and posts

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Tag Organization

You can organize tags into groups for better management:

By Topic

marketing, sales, product, operations

By Difficulty

beginner, intermediate, advanced

By Department

engineering, design, support, leadership

By Type

training, feedback, fun, strategic
Don’t overthink it—start simple and expand as you need.

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Tagging Content

When you create a challenge, reward, or post, assign relevant tags: 
Challenge: "Social Media Strategy 101"
Tags: marketing, training, beginner
Users can then filter: “Show me all beginner training challenges” or “What’s available in marketing?” Once tagged, users can:
  • Filter by single tag — “Show me all training challenges”
  • Combine tags — “Show beginner training in marketing”
  • Search within tags — “Find challenges tagged ‘sales’ with ‘CRM’ in the title”
This makes browsing your content much faster.

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Tag Analytics

See which tags are most popular:

Most Used

Which tags appear on the most content?

Most Engaged

Which tag’s content gets the most participation?

High Performers

Which tags correlate with high completion rates?

Growth

Which tags are growing in usage?
Use this to guide where you should create more content.

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Managing Tags

Need to change “internal-training” to “onboarding”? Rename it and all content updates automatically.
Have “sales” and “sales-team” tagging similar content? Merge them into one unified tag.
Not using a tag anymore? Archive it (keeps the data, hides it from new content).
Apply a tag to multiple pieces of content at once. Great for retagging after renaming.

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Tag Best Practices

Keep It Simple
  • 10-20 tags is usually enough
  • More tags = harder for users to choose
  • Start with obvious categories, expand as needed
Be Consistent
  • Use plural or singular consistently (challenges vs. challenge)
  • Use the same naming style (all-lowercase, CamelCase, etc.)
  • Define what each tag means if it’s not obvious
Use Hierarchies When Helpful
  • marketing:social, marketing:email, marketing:content
  • Users see the parent tag, can expand to see subtags
  • Better organization without overwhelming tag counts
Avoid Redundancy
  • Don’t tag something with both “easy” and “beginner”
  • Pick the most specific tag when overlaps exist
  • Remove tags that rarely get used

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Common Tag Strategies

Beginner → Intermediate → Advanced → ExpertUsers naturally progress through these, and you can recommend “next level” content.
Sales, Marketing, Engineering, Support, LeadershipMirror your org structure so users find content relevant to them.
Video, Quiz, Discussion, Case Study, How-ToUsers know what format they prefer; help them find it.
January, Spring, Summer, Holiday, Year-EndTag content by when it’s relevant, resurface seasonal content yearly.

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Tag Permissions

Depending on your role:
  • Admins: Full access (create, edit, delete, merge)
  • Managers: Can apply tags to content, can’t create new ones
  • Editors: Can apply tags when creating content
This keeps your tag structure clean while letting teams use them.
Pro tip: Document your tagging system somewhere (a simple wiki page). When new team members create content, they can reference it and keep tagging consistent.

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Next Steps

  1. Think about your natural content categories
  2. Go to Tag Manager
  3. Create 5-10 core tags
  4. Start tagging existing content
  5. Monitor analytics to see what’s working
  6. Refine as you learn what users search for
Tags are your organizational superpower. Use them well.