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What Is a Challenge?

A challenge is a quest. You give members a clear objective, show them progress, and reward them when they finish. It’s like a video game—except instead of slaying dragons, they’re learning your product, engaging with community, or creating content. How it works: Member clicks challenge → Completes actions in sequence → Gets immediate rewards → You see engagement data.
Challenges work because they remove ambiguity. Members know exactly what to do, see progress along the way, and feel acknowledged when they finish.

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What Goes Into a Challenge

Challenges are flexible. Mix and match any combination of these action types:

Quiz

Test knowledge with questions

Feedback

Collect surveys, ratings, or open responses

Community

Comments, introductions, discussions

Content

Images, videos, files, testimonials

AI Analysis

AI image analysis, content review, automated feedback

Social Media

Share on Twitter, Instagram, or other platforms
Example: A single challenge might combine a quiz → collect feedback → have them comment on community → share on social. That’s one complete challenge blending four different action types.

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Why They Work

Three things drive completion. As Jane Austen wrote, “There is nothing I would not do for those who are really my friends”—and challenges are how your community proves they’re truly engaged. These three things make it work:

Clear Goal

“Answer 3 product questions” beats “engage with content” every time.

Visible Progress

“Question 1 of 3” feels achievable. No invisible progress.

Real Reward

Points, badges, or recognition that says “we noticed.”

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Ready to Build?

Start with the Challenge Creation Guide for step-by-step instructions. For design theory before you build, see Challenge Design Theory.