Engagement Challenges
Challenges are the heartbeat of Nudj. They are the specific tasks you want your users to perform—from simple surveys to complex multi-step social media campaigns. When a user completes a challenge, they are rewarded with Points, XP, and potentially Badges or tangible items.The Goal: Move users from passive observation to active participation.
The Reward: Instant gratification through Nudj’s automated reward system.
How a Challenge is Structured
Every challenge consists of three parts:The Hook
A title and image that makes the user want to click.
(See Content Best Practices)
The Actions
The actual steps the user must take (e.g., “Watch video”, “Answer quiz”, “Share on X”).
The Payout
The Points, XP, or Rewards the user receives instantly upon completion.
The Two Paths to Creation
Nudj offers two ways to build challenges, depending on your creative energy:1. The AI Agent Path (Recommended)
Don’t know what to build? Ask Nudj AI.- “Create a 5-day onboarding streak for new users.”
- “Draft 3 challenges about our new product launch.” The AI will generate the titles, find appropriate images, and configure the actions for you. (Learn more about Nudj AI)
2. The Manual Builder
Full control over every pixel and point.- Go to Engagement > Challenges > Create New.
- Choose from our Action Templates.
- Configure your logic and rewards.
Action Types: What can users do?
We offer a wide range of “Actions” that can be combined into a single challenge:| Action Category | Examples | Best For… |
|---|---|---|
| Feedback | Quizzes, Polls, Surveys | Learning about your audience. |
| Education | Watch Video, Read Article | Product training and onboarding. |
| Growth | Share on X/Twitter, Refer a Friend | Driving new signups and awareness. |
| Community | Post in Feed, Join Channel | Building “social glue” between users. |
| Verification | File Upload, URL Submission | Verifying real-world tasks. |
Strategic Challenge Design
The “First Win” Principle
Your first challenge should be impossible to fail. A “Welcome to the Community” challenge that rewards users just for clicking a button builds immediate positive momentum.Multi-Step Challenges
Break big tasks into small bites. Instead of one long challenge, create 3 short ones. Users are more likely to finish three 1-minute tasks than one 3-minute task.Scheduling & Expiry
- Limited Time: Create urgency by making a challenge expire in 48 hours.
- Scheduled Drops: Build anticipation by scheduling challenges to go live every Monday morning.
Managing Your Challenges
In the Challenges List, you can track your success in real-time:- Views: How many people saw the “Hook”?
- Starts: How many people clicked in?
- Completions: How many people crossed the finish line?
Ready to build? Create your first challenge now.