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Social media actions turn members into advocates by making it easy for them to share on platforms where they already spend time. Share an achievement, celebrate with their network, earn points.

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How It Works

Members complete a social action by sharing on the platform. Different platforms have different capabilities. Here’s what’s available and how verification works:

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Platform Setup

  • Instagram
  • TikTok
  • YouTube
  • Facebook
  • Spotify
What members can do:
  • Follow your business account
  • Like a post
  • Comment on a post
  • Share a post to their Feed or Stories
How it works:
  1. You provide account username (for follow) or post URL (for like/comment/share)
  2. Member clicks link → Instagram opens
  3. Member follows, likes, comments, or shares
  4. You manually verify via screenshots or spot checks
Verification: Manual only (Instagram API doesn’t expose what users do)Setup by action type:Instagram Follow:
  • Paste your business account username
  • Members see your profile and click follow
Instagram Like:
  • Paste the full post URL
  • No configuration needed—they like and done
Instagram Comment:
  • Paste the full post URL
  • Set guidelines for comment quality (optional, but helps)
  • Tip: “Share what inspired you” works better than “write something”
Instagram Share:
  • Paste the post URL + provide caption template
  • Members can edit the caption before sharing
  • Appears in their Stories or Feed depending on what they choose
Tips:
  • Stories disappear after 24 hours—verify quickly or accept you might miss some
  • Feed posts stick around forever (and are more discoverable by your audience)
  • Keep captions under 150 characters or people won’t use them
  • Unique hashtags help you find posts to verify (basic, I know, but it works)
  • Comments with emojis and personality outperform generic ones
Best for: Visual storytelling, quick engagement, building your follower count, getting authentic commentary

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Verification Reality

YouTube, Spotify: API verification works. Actions are auto-detected. Fast, accurate, real-time. Instagram, TikTok, Facebook: No API available. Use manual spot checks. You or your team reviews submissions for authenticity. Slower but effective for smaller volumes.

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Best Practices

Do this:
  • Make it worth sharing. Would members share this without a reward? If not, reconsider.
  • Keep it authentic. Let members add personality, don’t rigidly script everything.
  • Match the platform tone. YouTube comments should be thoughtful. TikToks can be playful.
  • Use unique hashtags. Avoid oversaturated tags you can’t monitor.
  • Manual verification is fine. For high-value actions, manual checks are often more accurate than APIs.
Avoid this:
  • Don’t require sharing on every challenge. Social fatigue kills participation.
  • Don’t violate platform ToS. Fake engagement, bots, and spam get accounts suspended.
  • Don’t make it too hard. Clear, reasonable asks get completion. Complicated ones don’t.
  • Don’t over-script. Members spot rigid text and won’t share it.
  • Don’t share low-value content. If the content isn’t worth their network seeing, members won’t complete it.

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When to Use Social Actions

Use social actions for:
  • Sharing specific achievements or certifications
  • Promoting genuinely valuable content
  • Building user-generated content for resharing
  • High-value, one-time moments
Don’t use social actions for:
  • Every challenge (fatigue kills completion)
  • Low-value content not worth sharing
  • High-volume requirements (ask for 1 share, not 10)
  • Anything that would embarrass the member
Member advocacy works when you respect their audience. Make them feel like genuine advocates, not forced promoters.