Custom Integrations

Your platform doesn’t exist in isolation. You probably use Slack, email tools, CRMs, analytics platforms, and more. Custom integrations let you connect these tools so data flows smoothly between them.

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What Can You Integrate?

Anything with an API. Common integrations:

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How Integrations Work

Webhooks — We send data to your tool when something happens

• User completes challenge → Send data to your CRM
• Reward claimed → Log in your analytics platform
• New user joins → Add to your email list

API Connections — We pull/push data to keep things in sync

• Export challenge results to your spreadsheet
• Update user profiles from your CRM
• Fetch data from external systems to personalize challenges

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Setting Up an Integration

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Webhooks: Pushing Data Out

Whenever something happens in your platform, send data somewhere:

User Events

• User joins community
• User completes challenge
• User earns reward
• User reaches level milestone

Content Events

• Challenge created/updated
• Reward distributed
• Post published
• Achievement unlocked

Admin Events

• Settings changed
• Team member added/removed
• Integration toggled on/off

Each event can trigger a webhook to send data to your external tool.

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API Connections: Syncing Data

Pull or push data on a schedule:

• Sync user data — Pull latest info from your CRM, update profiles
• Export results — Push challenge results to your analytics tool
• Import content — Pull questions from your question bank, create challenges
• Two-way sync — Keep data consistent between systems

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Security & Permissions

Never share API keys, commit them to GitHub, or put them in emails. Store them in a secure password manager.

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Monitoring Integrations

Track integration health: Fix errors quickly—broken integrations mean data gets out of sync.

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Common Integration Patterns

Slack Notifications

When something important happens (challenge completed, new user joins), send a notification to Slack. Keep your team in the loop without them logging in.

CRM Sync

When a user completes certain challenges, add them to a CRM segment. Track which users are most engaged in your business system.

Analytics Export

Send all user activity to your analytics tool. Analyze engagement trends, compare with other product activity, identify patterns.

Email List Update

When users join or complete challenges, add them to relevant email lists. Automate follow-up campaigns.

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Best Practices

Go slow at first

• Start with one simple integration
• Make sure it works before adding more
• Don’t integrate everything at once

Monitor actively

• Check integration health weekly
• Set up alerts for failures
• Fix broken integrations immediately

Keep credentials safe

• Use API keys with minimal permissions
• Rotate keys regularly
• Never hardcode credentials
• Use environment variables

Document your setup

• Write down which integrations you have
• Note what data flows where
• Keep a list of who has API access

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Troubleshooting Integrations

“Connection failed”

• Check API credentials are correct
• Verify the external tool hasn’t changed their API
• Check firewall/IP restrictions

“Webhooks not arriving”

• Verify webhook URL is correct
• Check your receiving system’s firewall
• Test manually from our webhook tester

“Data looks wrong”

• Check field mappings (are we sending to the right fields?)
• Verify data format (numbers vs. strings, dates formats)
• Look at raw webhook data to see what we’re actually sending

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Next Steps

1. Identify what you want to integrate with
2. Get API credentials from that tool
3. Go to Custom Integrations
4. Set up your first integration (start simple)
5. Test it thoroughly before turning it on for real
6. Monitor integration health regularly

Connected systems = better data flow = smarter decisions.