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Run a launch campaign that educates customers, drives social buzz, and rewards participation.

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Outcome

  • Users complete a short sequence of actions (watch, learn, share)
  • Earn points to redeem instant perks and enter a launch giveaway
  • You collect structured feedback and amplify reach via social actions

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Step-by-step

1

Create community & apply branding

See Community Setup and Branding & Theming.
2

Create launch challenge

Title: “Product X Launch Quest”. Status: Draft. Featured: On.
3

Add actions

  • Engage with Content: Launch overview video or article
  • Multiple Choice Question: 2–3 comprehension questions
  • External Link: Visit product page
  • Social Action: Share announcement on preferred platform
4

Set rewards strategy

Completion: 150 points, 400 XP. Consider a small points per action and a completion bonus.
5

Create rewards

  • Asset: 10% discount code (assets-only)
  • Giveaway: Grand prize bundle (entries-only, 25 points/entry)
6

Attach rewards

Ensure the discount code shows on completion and the giveaway is discoverable.
7

Go live & promote

Set Live. Promote via email, product page banner, and social posts.

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Suggested configuration

{
  "rewards": {
    "completion": { "points": 150, "xp": 400 }
  }
}

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KPIs

  • CTR from challenge to product page
  • Discount redemption rate
  • Giveaway entries per user
  • Social shares and referral traffic