Outcome
- Users complete a short sequence of actions (watch, learn, share)
- Earn points to redeem instant perks and enter a launch giveaway
- You collect structured feedback and amplify reach via social actions
Step-by-step
1
Create community & apply branding
See Community Setup and Branding & Theming.
2
Create launch challenge
Title: “Product X Launch Quest”. Status: Draft. Featured: On.
3
Add actions
- Engage with Content: Launch overview video or article
- Multiple Choice Question: 2–3 comprehension questions
- External Link: Visit product page
- Social Action: Share announcement on preferred platform
4
Set rewards strategy
Completion: 150 points, 400 XP. Consider a small points per action and a completion bonus.
5
Create rewards
- Asset: 10% discount code (assets-only)
- Giveaway: Grand prize bundle (entries-only, 25 points/entry)
6
Attach rewards
Ensure the discount code shows on completion and the giveaway is discoverable.
7
Go live & promote
Set Live. Promote via email, product page banner, and social posts.
Suggested configuration
KPIs
- CTR from challenge to product page
- Discount redemption rate
- Giveaway entries per user
- Social shares and referral traffic