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Launch a challenge around a YouTube video to grow engagement, gather insights, and drive measurable actions.

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Outcome

  • Users watch your video, answer timestamp-based questions, and complete social actions
  • Users earn points that they can spend on giveaway entries
  • You get richer audience data and leaderboard-driven engagement

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Prerequisites

  • Nudj admin account and an organisation
  • A community (create one in the Community Setup guide)
  • A published YouTube video URL

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Step-by-step

1

Create or choose a community

Follow Community Setup. Apply your visuals in Branding & Theming.
2

Create a new challenge

Go to Engagement → Challenges, click Create Challenge, give it a title like “Watch & Win: New Video” and set Status to Draft.
3

Add actions (what users do)

Add 3–5 actions that validate video engagement and promote your channel:
  • External Link: Open your YouTube video (target: new tab)
  • Multiple Choice Question: Ask 1–3 questions tied to timestamps (e.g., “At 03:12, which tool did we use?”)
  • Social Action: YouTube subscribe or like action
  • Open-ended Question (optional): Collect feedback or suggestions
4

Configure points & XP

Assign points (spendable) and XP (status) to actions and for challenge completion so users can purchase giveaway entries and climb leaderboards.
5

Create a giveaway reward

In Engagement → Rewards, create an Entries Only reward (giveaway). Set an entry points price (e.g., 25 points per entry) and schedule a draw date.
6

Attach reward to the challenge

In the challenge’s reward configuration, confirm base points/XP and link the giveaway reward if needed for visibility.
7

Go live and share

Set the challenge to Live. Copy the public link from the challenge page.
Add it to your YouTube description and pinned comment, and mention it in your video or community tab post.

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Suggested configuration

{
  "status": "live",
  "isLinear": false,
  "details": {
    "title": "Watch & Win: New Video"
  },
  "rewards": {
    "completion": { "points": 100, "xp": 300 }
  }
}

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Tips

Use timestamp-based questions to validate watch-through without requiring users to leave the video page for long.
Leaderboards reflect XP. To emphasize competition, grant small XP per action and a bonus on completion.

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Measure success

  • Challenge starts vs completions
  • Giveaway entries purchased (points spent)
  • New subscribers/likes vs baseline
  • Leaderboard participation and return visits