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Your reward system isn’t just about distributing prizes—it’s about understanding what drives your community and optimizing for maximum engagement. The analytics dashboard gives you deep insights into every aspect of your reward programs, from participation patterns to winner behavior.
Pro Tip: Use these insights to identify your most effective rewards, optimize entry pricing, and understand what motivates different segments of your community.

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Analytics Overview

Access comprehensive reward analytics through Admin Panel → Engagement → Rewards → [Select Reward] → Analytics. Each reward type provides detailed performance metrics across three key areas:

Overview Tab

High-Level Performance: Participation rates, entry distribution, timeline analysis

Allocations Tab

Entry Management: Source tracking, distribution details, allocation efficiency

Users Tab

Individual Analysis: Participant details, winner tracking, engagement patterns

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Overview Analytics

Reward Analytics Overview showing participation metrics, timeline charts, and distribution analysis
The Overview tab provides your reward’s performance snapshot with key engagement metrics:

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Key Metrics Tracked

  • Participation Stats
  • Engagement Analysis
  • Performance Insights
  • Total Participants: Unique users who entered the contest
  • Total Entries: All entries collected across all participants
  • Average Entries per User: Engagement depth indicator
  • Participation Timeline: Entry activity over time with trend analysis

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Allocations Analytics

Reward Allocations showing source breakdown, distribution status, and allocation details
Dive deep into how entries are generated and distributed across different sources and activities:

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Allocation Insights

  • Source Performance
  • Distribution Details
  • Source Types
  • Active vs Total Sources: Which entry methods are working
  • Source-Specific Distribution: Entries generated by each source
  • Pool Type Analysis: Individual vs shared entry pools
  • Source Status Tracking: Live vs inactive entry methods
What This Tells You: Understand which activities generate the most contest entries, helping you optimize future reward strategies and identify your community’s preferred engagement methods.

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User Analytics

User Analytics showing participant list, entry counts, winner status, and detailed user engagement data
Get granular insights into individual participant behavior and winner outcomes:

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User-Level Data

  • Participant Details
  • Engagement Patterns
  • Winner Analysis
  • Individual Entry Counts: How many entries each user collected
  • Winner/Loser Status: Clear identification of contest outcomes
  • Winning vs Losing Tickets: Detailed breakdown of each user’s chances
  • Last Entry Timestamp: When users were last active in the contest

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Actionable Insights

Identify Power Users

High Entry Collectors: Users with 20+ entries show high engagement and can be targeted for future premium contests

Casual Participant Analysis

Low Entry Users: Users with 1-5 entries represent broader appeal—optimize for wider participation

Winner Patterns

Winning Strategies: Analyze if high-entry users win more often or if luck truly levels the playing field

Export & Follow-up

Data Export: Download user lists for winner notifications, follow-up campaigns, or CRM integration

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Using Analytics for Optimization

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Contest Strategy Refinement

Based on Overview Data:
  • Low Participation: Increase prize value or improve contest promotion
  • High Avg. Entries/User: Your community loves the contest format—replicate it
  • Timeline Insights: Launch future contests during peak engagement periods
Based on Allocations Data:
  • Top-Performing Sources: Focus more rewards on activities that generate the most entries
  • Underperforming Sources: Adjust or remove entry methods that don’t drive engagement
  • Pool Optimization: Switch between individual and shared pools based on what works
Based on User Data:
  • Power User Programs: Create VIP contests for high-engagement users
  • Broad Appeal: Design more accessible contests for casual participants
  • Winner Follow-up: Analyze winner behavior to understand what makes contests successful
Analytics Best Practice: Review these metrics 24-48 hours after each contest ends to identify optimization opportunities while the data is fresh.
The combination of these three analytics views gives you a complete picture of your contest performance—from high-level trends to individual participant behavior.
Ready to dive deeper? Head to your reward analytics dashboard and explore the wealth of data waiting to optimize your community engagement strategy.
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