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Rewards are how you say “thank you” to users who engage with your community. They drive participation, build loyalty, and create moments worth sharing. In the words of Seneca, “It is not the man who has too little, but the man who craves more, that is poor”—reward people for their effort and they’ll never feel poor in spirit.

Three Types of Rewards

All rewards fall into three categories, each serving different strategic purposes:

Regular Rewards

Guaranteed & ImmediatePerfect for loyalty programs and instant gratification. Users know what they’re earning and get it right away.

Giveaways

Suspenseful & ExcitingCreate buzz with high-value prizes and drawing mechanics. Users earn entries with the chance to win big.

Badges

Achievements & StatusRecognize milestones and accomplishments. Badges are permanent, shareable, and auto-redeem for instant pride.
See the Reward Types page → to compare all three and understand when to use each one.

Getting Started

The path depends on what you’re trying to accomplish:
  • First Time
  • Loyalty Program
  • Exciting Campaign
  • Complex Setup
  1. Start with Regular Rewards - they’re the easiest to set up
  2. Read Creating Regular Rewards
  3. Create a simple “Thank You” reward to test the system
  4. Once comfortable, explore other types

Next Steps

Start simple: Create one working reward before diving into advanced configurations. Once you see how it flows, everything else makes more sense.
The best reward systems feel natural—users don’t think about the mechanics, they just know there’s something worth engaging for. Once you create that feeling, you’ve got a community that stays.