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Sweepstakes & Giveaways

Giveaways create “Event Engagement.” While Regular Rewards provide consistency, Giveaways provide excitement. They allow you to offer high-value prizes that only a few users will win, creating a massive incentive for everyone to participate.
Time to Complete: 5 minutes Why it works: Taps into “Variable Rewards”—the same psychology that makes games and social feeds addictive.

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How Giveaways Work

  1. Users buy “Entries”: Instead of buying the prize, users spend points to buy tickets into the draw.
  2. Entries accumulate: A user can buy 1 entry or 100 entries to increase their chances.
  3. The Draw: At a time you specify, Nudj picks the winner(s) randomly from all valid entries.
  4. Notification: Winners and “non-winners” are notified automatically.

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Setting Up Your Giveaway

Navigate to Engagement > Rewards > Create New and select Giveaway.
1

The Prize

Name your prize and upload an image that looks “Premium.” Giveaways should feel special.
2

Entry Cost

How much is one “Ticket”?
  • Recommended: Keep the entry cost low (e.g., 50 points) so everyone can enter at least once.
3

The Drawing Schedule

  • Start Date: When users can start buying entries.
  • Draw Date: When the winner is picked.
  • Pro Tip: Set the draw for a Monday morning to drive a start-of-week login spike.
4

Winner Count

How many people will win? You can have 1 Grand Prize winner or 10 smaller winners.

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Conducting the Draw

Nudj handles the “Math” of the drawing for you.
  • Automatic Draw: On your scheduled date, the system will select winners and update their status to “Winner.”
  • Manual Draw: You can choose to trigger the draw manually if you want to announce it live on a stream or community call.
Important: Once a draw is conducted and winners are notified, it cannot be undone. Always double-check your winner count before triggering a manual draw.

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Notifying Your Community

The most important part of a Giveaway is the “Social Proof.”
  1. Winners: Receive a “Congratulations” email with instructions on how to claim.
  2. Non-Winners: Receive a “Better luck next time” email, often with a small consolation (like 10 “pity points”) to keep them motivated for the next one.
  3. Community Feed: Use the Feed to announce the winners publicly. Seeing a real person win makes the community feel “fair” and increases participation in the next giveaway.

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Giveaway Strategies

  • The “Consolation” Discount: If you’re giving away a piece of merch, give everyone who didn’t win a 10% discount code for that same item. This turns a “loss” into a sales opportunity.
  • Entry Limits: To prevent “Whales” from buying every ticket, you can set a maximum number of entries per user (e.g., “Max 10 entries”).
  • Flash Giveaways: Run a giveaway that only lasts 4 hours. This rewards your most active, “always-on” members.
Next Step: Learn how to use Badges for social recognition.