Perfect for: Major product launches, community milestones, seasonal events, and creating those “I can’t believe I won!” moments that get shared everywhere.
How Giveaways Work
Giveaways operate on a different model than regular rewards—instead of guaranteed rewards for everyone, they create competitions where users earn entries for chances to win limited prizes.Entry-Based System
Collect Chances to Win: Users earn entries instead of guaranteed rewards. More entries = better odds.
Limited Winners
Scarcity Creates Value: Only a specific number of users win, making prizes more precious and exciting.
Contest Configuration
Draw Date Setting
The Moment of Truth: Set the exact date and time when winners will be selected from all entries. This creates anticipation and gives users a clear deadline to participate.
Manual Winner Selection Toggle
Control the Process: When OFF (recommended), the system automatically selects winners fairly at draw time. When ON, you manually choose winners from the entry list.
- Draw Configuration
- Entry Strategy
The Moment of Truth:
- Draw Date: “The moment winners are pulled from the hat”
- Winner Count: How many users will win
- Selection Method: Automatic or manual winner selection
Entry Pricing Strategy
The Democracy Special
Low-cost entriesEncourages broad participation across all user segments (everyone gets a shot!)
The Premium Experience
Mid-range pricingHigher stakes for more valuable prizes (for the serious players)
The VIP Club
Premium pricingExclusive access for high-engagement users and premium community members
Winner Selection Methods
The Manual Winner Selection toggle (shown in the screenshot above) determines how winners are chosen:Automatic Draws (Recommended - Toggle OFF)
Automatic Draws (Recommended - Toggle OFF)
Fair, Fast, and No Favoritism: Pure digital justice at its finest.
- System randomly selects winners at scheduled time
- Immediate notifications sent to winners
- Backup winners selected if primary declines
- Complete transparency and fairness
- No admin intervention required
Manual Selection (Toggle ON)
Manual Selection (Toggle ON)
The Personal Touch: When you want control over the selection process.
- Admin reviews entry list and chooses winners
- Useful for curated or criteria-based selection
- Documentation tools for transparency
- Requires manual action at draw time
- Consider community perception of fairness
Giveaway Best Practice: Set draw date 24-48 hours after entry period ends to build anticipation and allow for promotion of winners.
Setup Process
Like regular rewards, giveaways follow the same creation steps but with additional configuration:1
Create New Reward
Dashboard → “Create Reward” → Select “Giveaway/Sweepstakes”
2
Configure Basic Information
Follow the same basic information steps as regular rewards
3
Set Entry Requirements
Configure point cost per entry and maximum entries per user
4
Schedule the Drawing
Set the draw date when winners will be selected
5
Configure Winner Selection
Choose automatic or manual winner selection method
6
Complete Advanced Settings
Use the same advanced options available for regular rewards
Best Practices
- Prize Selection
- Entry Management
- Communication
- Legal & Compliance
- High-Value Focus: Choose prizes that justify the suspense and waiting period
- Experience Over Material: Exclusive experiences often generate more excitement than physical goods
- Shareable Wins: Make prizes “brag-worthy” that winners want to share publicly
- Community Alignment: Ensure prizes match your community’s interests and demographics
Giveaways work best when the prize value significantly exceeds typical reward costs, creating genuine excitement about the possibility of winning something special.