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Transform your community into a buzzing contest arena where every participation could be a winning moment! Sweepstakes and giveaways turn routine activities into thrilling competitions, creating that delicious tension between hope and anticipation that keeps users coming back.
Perfect for: Major product launches, community milestones, seasonal events, and creating those “I can’t believe I won!” moments that get shared everywhere.
Whether it’s a grand prize iPhone giveaway or exclusive early access to your latest feature, contests create the kind of excitement that transforms casual users into passionate advocates. The best part? The anticipation often generates more engagement than the prize itself.

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How Giveaways Work

Giveaways operate on a different model than regular rewards—instead of guaranteed rewards for everyone, they create competitions where users earn entries for chances to win limited prizes.

Entry-Based System

Collect Chances to Win: Users earn entries instead of guaranteed rewards. More entries = better odds.

Limited Winners

Scarcity Creates Value: Only a specific number of users win, making prizes more precious and exciting.

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Contest Configuration

Giveaway Draw Date Configuration showing date selection and Manual Winner Selection toggle
The giveaway configuration includes two critical settings that determine how your contest operates:

Draw Date Setting

The Moment of Truth: Set the exact date and time when winners will be selected from all entries. This creates anticipation and gives users a clear deadline to participate.

Manual Winner Selection Toggle

Control the Process: When OFF (recommended), the system automatically selects winners fairly at draw time. When ON, you manually choose winners from the entry list.
  • Draw Configuration
  • Entry Strategy
The Moment of Truth:
  • Draw Date: “The moment winners are pulled from the hat”
  • Winner Count: How many users will win
  • Selection Method: Automatic or manual winner selection

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Entry Pricing Strategy

The Democracy Special

Low-cost entriesEncourages broad participation across all user segments (everyone gets a shot!)

The Premium Experience

Mid-range pricingHigher stakes for more valuable prizes (for the serious players)

The VIP Club

Premium pricingExclusive access for high-engagement users and premium community members

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Winner Selection Methods

The Manual Winner Selection toggle (shown in the screenshot above) determines how winners are chosen:
The Personal Touch: When you want control over the selection process.
  • Admin reviews entry list and chooses winners
  • Useful for curated or criteria-based selection
  • Documentation tools for transparency
  • Requires manual action at draw time
  • Consider community perception of fairness
Giveaway Best Practice: Set draw date 24-48 hours after entry period ends to build anticipation and allow for promotion of winners.

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Creating a Giveaway

The giveaway creation form walks you through 6 steps. The first four are required, and the last two are optional advanced configuration.
  • Step 1: Basic Information
  • Step 2: Scheduling (Dates)
  • Step 3: Supply
  • Step 4: Redemption
  • Step 5: Fulfillment Details (Optional)
  • Step 6: Advanced Settings (Optional)
What goes here: The foundation of your giveaway.
  • Title: What the giveaway is called (e.g., “MacBook Pro Giveaway”)
  • Description: Explain what users are competing for and why it’s exciting
  • Images: Upload a primary image (1440×1080) that shows the prize beautifully
  • Status: Draft, Live, or Scheduled (determines visibility immediately)
This is where you set the tone—make users want to enter.

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Best Practices

  • Prize Selection
  • Entry Management
  • Communication
  • High-Value Focus: Choose prizes that justify the suspense and waiting period
  • Experience Over Material: Exclusive experiences often generate more excitement than physical goods
  • Shareable Wins: Make prizes “brag-worthy” that winners want to share publicly
  • Community Alignment: Ensure prizes match your community’s interests and demographics
Giveaways work best when the prize value significantly exceeds typical reward costs, creating genuine excitement about the possibility of winning something special.
Giveaways turn your community into an event—make it memorable and worth the anticipation.