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Rewards use the same studio layout as challenges, achievements, and posts: a step sidebar on the left, the form in the middle, and a live preview on the right.

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Start a reward

Engagement -> Rewards -> Create Reward (or the top-nav New -> Reward menu item) opens the reward flow. You first land on the template library - pick a template, or choose Create blank to open the type picker.
Reward template library with the Start blank option

The template library: pick a practical starting point, or start blank.

Reward type picker showing the five reward types

The reward type picker: the blank-reward flow starts by choosing the reward's shape.

There are five blank types - the picker scrolls to show them all: Once you pick a type it’s locked in - you can’t change a reward’s type after creation.
The type you pick changes which steps appear. Badge, XP Boost, and Points Boost rewards have nothing to supply, no redemption format, and nothing to fulfil, so they skip the Supply, Redemption, and Fulfillment Details steps. XP and Points Boosts add their own XP Boost Config / Points Boost Config step instead.

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The steps

A Regular or Giveaway reward has six steps. Only the first four are required; the last two are optional and can be left at their defaults. Move through them with the Next Step button in the sidebar - on the final step it reads Done.

Basic Information

Reward image, title, and description. Required.

Dates

The earning window and the redeem-by deadline. Required.

Supply

How many exist and how many each member can claim. Required.

Redemption

How members actually claim the reward. Required.

Fulfillment Details

Optional info collected from members at redemption (size, address, etc.).

Advanced Settings

Auto-redeem, tags, metadata, cross-community scope, and more.
The top bar keeps a status dropdown (starting on Draft) next to the Create button.

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Basic Information

Reward studio Basic Information step

Basic Information: reward image, title, rich-text description, and the Featured / Spotlight toggles.

Title and Description are both required (each marked with a red asterisk). Description is a rich-text editor - at least 10 characters, up to 3,000 - and the toolbar’s expand icon opens a larger fullscreen editor. Click the Reward Image tile to open the image picker (best results at 1440x1080px). It has three tabs: Library (assets already in your community or organisation), Upload New, and Image Gen AI. The left column also has a Featured toggle (surfaces the reward prominently in the member app) and, on manually-claimed rewards, a Spotlight toggle. Auto-redeeming rewards like badges and boosts hide Spotlight. Shop availability is set later, in the Supply step.
Tags, metadata, and the accent colour are not on this step - they live under Advanced Settings. The content-language switcher appears in the sidebar only after the reward is saved.

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Dates

Reward studio Dates step showing Earning Window and Use-It-or-Lose-It Date

Dates: the earning window plus the required Use-It-or-Lose-It (redeem-by) date.

  • Earning Window - a Start Date & Time (when members can begin earning) and an End Date & Time (when earning closes). Members who earned the reward before the window closes keep it and can still redeem it.
  • Use-It-or-Lose-It Date - the redeem-by deadline (required). After this date, any unredeemed reward expires, no matter how the member got it.
  • Redemption Viewing Window - how long a member can still view their code or details after redeeming (preset durations or custom).
For a Giveaway, this step relabels to the entries-open / entries-close window and adds the draw date and winner-selection method.

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Supply

Reward studio Supply step showing the Unlimited Total Supply and Unlimited Per User switches

Supply: total supply and per-user caps, each with an unlimited toggle.

  • Unlimited Total Supply - on by default (no cap). Turn it off to set a hard limit on how many can ever be claimed.
  • Unlimited Per User - off by default: each member can claim 1, and the line under it says the limit. Change the number to allow more, or turn it on for no limit.
For a Giveaway, this step instead sets the number of winners, max wins per user, total entries supply, and max entries per user.
A reward’s Shop Settings also live here, but the button is disabled until the reward is saved (it needs an ID first). Save the reward, then open Shop Settings to set a point price. See The Reward Store.

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Redemption

Choose a Display Mode: a polished Text-Based Message or scannable Code-Based Redemption.
Reward studio Redemption step in Text-Based Message mode

Redemption, text mode: a rich-text message shown to members when they claim.

Switch to Code-Based Redemption to hand out codes in one of four formats - Text Code, Link, Barcode, or QR Code - and decide whether everyone shares one code or each user gets their own from an uploaded list.
Reward studio Redemption step in Code-Based Redemption mode

Redemption, code mode: format picker, one-vs-per-user codes, prefix, and instructions.

Two optional extras sit below: Add Code Prefix (prepended to every code - turns SAVE20 into brand.com/SAVE20-ABC123 for links) and Add Instructions (extra steps members see when redeeming).
For a per-user code list, paste or CSV-upload up to 500,000 codes (max 100 characters each). Re-uploads merge with the existing list and drop duplicates. Keep your own backup - Nudj stores codes but doesn’t expose an export.

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Fulfillment Details

Reward studio Fulfillment Details step, empty state

Fulfillment Details: optional fields collected from members at redemption.

This optional step collects extra information from a member at the moment they redeem - not when they earn or buy the reward. Use Create New Variable to add a field, or Select a field to reuse one you’ve defined before. Typical uses: T-shirt size and shipping address for merchandise, attendee name for event tickets, or a delivery address for physical items.
Whatever you collect here shows up later in the reward’s Fulfilment tab, where you confirm and action each redemption. See Redemption & Fulfilment.

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Advanced Settings

The optional Advanced Settings step is a stack of collapsible sections for the long-tail config most rewards don’t need:
Reward studio Advanced Settings step

Advanced Settings: auto-redeem, tags, accent color, templates, metadata, supply sharing, dark mode images, and additional communities.

Claim the reward automatically the moment it’s earned - no member action. See Advanced Features.
Organisation-scoped labels for filtering and reporting.
A per-reward accent colour used in the member app.
A key-value map for arbitrary data you want exposed to integrations and webhooks.
Scope the reward to more than one community in your org. See Advanced Features.
Template Settings, Asset Supply Sharing, and Custom Dark Mode Images.

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Reward status

The status dropdown in the top bar controls whether a reward is visible and distributing. It has five states: Draft (hidden while you set it up), Live (visible to members now), Scheduled (publishes on the start date), Archived (hidden and retired, kept for records), and Expired (past its end date).
Reward status dropdown showing all five statuses

The status dropdown: Draft, Live, Scheduled, Archived, and Expired.

Save any reward as Draft while you finalise copy or wait on assets - a Draft reward won’t distribute even if it’s attached to a Live challenge. Flip it to Live when you’re ready.

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Validation gotchas

  • Redemption config is required for a claimable reward before it can go Live - a text message, a code list, a URL, or instructions.
  • A finite reward with zero remaining supply saves but can’t distribute - check the Supply step before launch.
  • The Use-It-or-Lose-It Date is required on Regular and Giveaway rewards; Badge, XP Boost, and Points Boost rewards don’t have one.
Validation errors surface inline on the offending step with an actionable message.

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Next steps

Reward types

The full taxonomy of reward shapes.

Redemption & fulfilment

How members redeem, and where you confirm fulfilment.

Advanced features

Auto-redeem, cross-community, draft rewards, scheduling.

The Reward Store

Let members buy rewards with points.